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July
2008 to December 2008
Product Manager, Inner8, Inc., Cupertino,
CA
- Designed and established social
product features, including blog interaction, on-site email,
person-to-person interaction, system-to-user alerts
- Developed business plans for
products, including all on-site social features, mobile, and external
social media features
- Delivered MRDs and PRDs with
prioritized features and corresponding justification; creates and
communicates PRD across organizational groups
- Developed guerilla viral marketing
tactics, including the use of Twitter, blogs, and other social media to
acquire new users and maintain our user base
- Set product strategy and direction
with input from customers, internal groups, primary and secondary
research
- Defined the product strategy and
roadmap in preparation using wire frames for UI/UE and graphic
design
- Maintained a steady pace of
customer acquisition from 200 to 1500 between September and November
2008
- Determined and communicated end of
life and end of support for previous version of the features
- Established processes for
management of product requirements throughout their
life-cycle
- Worked with external third parties
to assess partnerships and licensing opportunities
- Developed the core positioning,
copy and messaging for the product
- Delivered ongoing comprehensive
competitive evaluation
April 2008 to Present
Self-employed, Virtual Assistant and Social Media
Consultant, Anywhere, USA
Part-time Research Assistant to Joel Postman, Principal at
Socialized
- Assembled briefing for PRSA Social
Media Club Panel presentation, focusing primarily on case studies
relating to how businesses utilize social media to generate positive,
mainstream media coverage for companies and clients
- Prepared research document
comparing web-based and first generation (generally non-GPS-based)
life-feed applications, including FriendFeed, SocialThing!, AlertThingy
and Plazes, Brightkite, FireEagle and Meetro
- Compiled a list of
thought-provoking consumer IT-related facts relating to current and
future trends that IT leaders should consider, including broadband
penetration, cell phone vs. landline statistics, comparison of the
release-week earnings of Grand Theft Auto 4 vs. Rock Band, and
iPhone-for-business market penetration
- Contributed to Postman’s book,
SocialCorp: Social Media Goes Corporate; chapter written on Corporate
Communications: Inside and Out
September 2003 to February 2008
Berklee College of Music, Boston,
MA
Admissions Application Processing
and Communications Supervisor
- Managed 5 full-time Applicant
Advisors and a work study team of 24 full-time students, assessing
strengths and weaknesses of each and producing conducive results by
targeting their strengths
- Assisted in the implementation of a
series of automated follow-up communications, directed towards
prospective students encouraging the completion of the application
process
- Conducted group and one-on-one
training sessions with new full-time staff and work study; developed
custom training manual and training sessions
- Maintained meticulous database
management and data integrity of corresponding SQL data to Citrix ICA
Client Colleague and Filemaker Pro, including regular clean-ups of high
volume data and communications
- Developed strategic work-flow
patterns for day-to-day operations of the Application Processing
area
- Developed a monthly calendar of
individual and group goals for the Application Processing
Team
- Maintained a strict budget for
staffing, supplies, internal events, etc.
- Upheld a high level of
confidentiality, in accordance with FERPA
Admissions Domestic
Applicant Advisor
- Advised students regarding
Admissions policies and procedures, college programs, general financial
aid information, housing and other pertinent topics related to the
admission and matriculation process
- Delivered analytic reports for
off-campus events, including follow-up evaluation and analysis of event,
expenses, and recommendations, resulting in a 25% increase in applicants
each year
- Implemented strategic marketing and
recruitment initiatives towards young female musicians, resulting in 30%
increase of female applicants to the college between 2006 and
2007
- Represented Berklee at on- and
off-campus marketing events, including music festivals, industry
conferences, audition and interview events, etc.
- Provided the Board of Admissions
with a review and evaluation of applicants’ academic credentials and
interview evaluation
- Assisted prospective students in
completing the application, audition and interview
process
Admissions Office
Assistant
- Maintained calendar for 20 staff
members, including scheduling appointments with students and parents,
inter-office and college-wide meetings
- Screened and prioritized phone
calls and emails, directing a high volume of contacts to the appropriate
individuals and departments
- Conferred regularly with domestic
and international students to optimize the admissions and enrollment
procedures
- Assisted in maintaining travel
schedule for the Admissions Recruitment team during peak travel
season
- Assisted in the development of the
Admissions Open House as a strategic marketing
initiative
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